Lights, Camera, Hopcorn: we've teamed up with Adnams Brewery for a unique partnership

Broadway Cinema have teamed up with award-winning UK independent brewer Adnams in a new partnership for 2026. 

This partnership will see Adnams support upcoming events such as our annual Horror All-nighter and outdoor screenings with bespoke premium beers, wines and spirits, while also featuring in our popular Café Bar and Mezz Bar, with Broadway members gaining access to exclusive taster evenings.

The partnership will start this summer with the launch of a Broadway beer called “Hopcorn”, the perfect in-screen accompaniment to its popped namesake when watching the latest films on the Broadway big screen or enjoying a warm night on the Terrace.

Stewart Terry, Broadway’s Director of Marketing and Communications said: “Adnams is a fiercely independent brewery with a focus on community and a rich heritage dating back over 150 years, so it seemed like the perfect match for Broadway’s mission to inspire a lifelong love of film. Broadening that relationship to include exclusive offers and event engagement makes sense and presents both us and Adnams with creative opportunities through the year to showcase the very best of independent cinema and independent brewing.”

Dom South, Head of Marketing at Adnams, added: “As a fiercely independent brewery, we’re proud to be extending our support of Broadway Cinema, one of the UK’s leading independent cinemas. We have a long history of supporting the arts, as its passions are close to our own - bring people together, inspiring conversation, and encouraging access for all.

After supplying Broadway for a number of years, we’ve built a strong partnership, anchored in these shared values. We’re excited to set sail on this new chapter, and Broadway’s prominent position in the Midlands gives us a fantastic opportunity to bring a taste of the coast inland through our beers, spirits and wines. We’re looking forward to being part of the experience.”

As two fiercely independent organisations with deep roots in their communities, Broadway and Adnams are looking forward to a year of creative collaboration — raising a glass to great film, great craft, and great company.

Further collaborations are planned through 2026 and into early 2027 as part of the partnership.